Pioneers of Digital Blog

This blog is presented by the authors of Pioneers of Digital, Paul Springer and Mel Carson. Pioneers of Digital is a book showcasing success stories from leaders in advertising, marketing, search and social media. It profiles 20 of the world's leading digital innovators and reveals the inspiration behind their success. Profiling ground-breakers in online media and communications, the book includes interviews, case studies and analysis telling the stories behind their breakthrough projects. Pioneers is the first ever book about the people behind these advertising, marketing, search and social media ventures and defines the key ingredients and disciplines behind successful commercial 360 degree media online... as described by the Pioneers themselves.